The Changing Role of the Designer in Label and Packaging Production

Packaging serves multiple functions: a physical touchpoint in the purchase decision path, a branded marketing platform, an on-ramp for production information and support. The production workflow is very complex, requiring many iterations before the job is printed, and intense collaboration among stakeholders throughout. The business and technology landscapes are shifting, and the stakes could not be higher. At the center of all this activity is the designer. This session will explore the challenges and opportunities they face, and the implications for Print Service Providers.

In this webinar (The Changing Role of the Designer in Label and Packaging Production), you will learn the answers to the following questions:

• Are today’s designers up to the challenge of driving the $500 billion package printing industry?
• How can designers harness the potential of emerging package print opportunities: sustainability, embellishing, expanded color gamut presses, spectral brand colors?
• Packaging & the metaverse – worthwhile or nonsense?

Sponsored by Adobe PDF Print Engine

Click here to view this free webinar today!

Couldn’t make it on July 26th?  No problem!  Packaging Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.