Positioning your firm to respond to changing market dynamics

Sponsored by: Xerox
Speakers:

Barb Pellow, Group Director, InfoTrends; Jamie Toms, General Manager of AGI-Shorewood (Thalgau)

As brand owners face compressed timelines and increased market competition, digital packaging is helping businesses become more nimble and better equipped to accommodate fast turnaround. A digital solution can streamline workflow, reorders, special promotions, and new market entry. It can enable brand owners to get their products to market first and get more attention in a crowded marketplace.

In this Webinar, Barb Pellow, Group Director of InfoTrends, will present key findings from a recently published multi-client study entitled Packaging and the Brand Owner. Jamie Toms, General Manager of AGI-Shorewood (Thalgau), will also share how his company is responding to the changing market dynamics using a blend of technologies.

Key topics that will be covered include:

-Brand owner requirements
-The converter's perspective on the role of traditional and digital technology
-Positioning your firm to respond to changing market dynamics
-Recommendations for brand owners and converters

Sponsored by Xerox

Click here to view this free webinar, today!:

To continue reading, tell us a little about yourself.

Don't worry! As long as you use the same browser and don't delete your cookies for the next six months, you won’t need to fill it out again.