Packaging Impressions magazine sits down with Mark Subers, president of Exhibition and Events at Printing United, to discuss PRINTING United Expo. View this video to hear the insightful interview into what PRINTING United Expo and PRINTING United Alliance offer the label and packaging community.
Some of the topics discussed in the interview, include:
The Unique Value of PRINTING United Expo
PRINTING United Expo stands out with its convergent approach, showcasing a wide array of printing technologies. The PRINTING United Expo aims to provide a comprehensive platform for all industry players, including what some would see as competitors to PRINTING United Alliance. This inclusive strategy is intended to drive industry education and innovation and helps ensure that attendees can explore diverse solutions and find the best fit for their business needs.
Educational Opportunities at PRINTING United Expo
One of the highlights of PRINTING United Expo is its extensive educational program. With approximately 50 sessions planned, attendees can stay updated on the latest trends and technologies. Topics range from generative AI to cutting-edge advancements in label and packaging printing, providing valuable insights that can help businesses remain competitive and innovative.
Networking and Collaboration
Networking is a crucial component of PRINTING United Expo. The event offers multiple opportunities for attendees to connect and collaborate, including the AFTER DARK program. These networking events are designed to foster relationships with peers, potential partners, and industry leaders, driving business growth and adaptation.
Practical Advice for Attendees
Navigating a large event like PRINTING United Expo can be overwhelming. To help attendees maximize their experience, the interview provides practical tips such as pre-planning visits, scheduling meetings, and taking advantage of orientation tours. Subers also discusses the Knowledge Center — another valuable resource offering research, printed samples, and a mini studio for podcasts and videos.
Industry Collaboration and Support
PRINTING United Expo is more than just an event; it's a platform for industry collaboration. This collective approach helps businesses stay informed about industry trends and collective efforts that may impact their operations. The Expo is presented by PRINTING United Alliance, which supports legislative efforts and broader industry initiatives, emphasizing the importance of being part of a larger community.
The Horrible Scheduling Conflict for the 2024 Event
The interview also addresses the unintentional scheduling conflict with Labelexpo Americas 2024 and SuperCorrExpo. The original dates for PRINTING United Expo were lost to the Aeronautics Association, leading to the overlap. For a detailed explanation, Subers directs viewers to read Tim Saur’s article in Labels and Narrow Web.
In addition to the video, more information about PRINTING United Expo can be found at printingunited.com. PRINTING United Expo 2024 will be held in Las Vegas from Sept. 10 to 12. The 2025 edition will be in Orlando from Oct. 22 to 24.
