Filmed in a country known for forests and reindeer, this interview with Markku Leskelä, senior vice president of development at Metsä Board, explores paperboard manufacturing from forests to sheets and forests’ greater role in preserving the Finnish way of life.

View the video to learn more about forestry in this magical country, where — according to the Finnish Forest Industries Federation — forests dominate the landscape, with more than 75% of the land area covered by forest, according to the Finnish Forest Industries Federation. Other topics discussed include the dual benefits of lightweight paperboard that create a win-win for business and the planet, the layered construction of paperboard that prints and folds cleanly upon converting into packages such as folding cartons, and perhaps my biggest takeaway — the role the paper and packaging industry has in preserving the culture of the happiest country in the world (according to the World Happiness Report published by the UN).