Brendan Menapace, content director of Print+Promo Marketing, and Linda Casey, editor-in-chief of Packaging Impressions, analyze the custom-printed offerings from Mondelēz's OreoID program. View the video to dive into the delicious depths of multi-channel marketing as a promotional strategy that includes package and product design in addition to online storefront retail for the direct-to-consumer, fast-moving consumer packaged goods market.