In this episode of POW! Package of the Week, we spotlight the digitally printed wrapper for Nestle’s KitKat V. View the video to learn more about the vegan version of the beloved chocolate treat, the printed packaging with its plant-forward message, and how the packaging is used as part of a larger initiative by Nestle to leverage digital printing to expand the KitKat brand.

If you’d like to have your printed packaging considered for a future episode of POW! Package of the Week, please mail two samples of the assembled package (does not need to include product but should be assembled) along with details on how your package was printed and converted to:

Linda Casey, Packaging Impressions magazine
248 Saxony Loop
Summerville, SC 29486-6939

An email to lcasey@napco.com with the expected package delivery date would also be appreciated.
Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.