In this episode of POW! Package of the Week, Packaging Impressions magazine spotlights the wide-web flexo-printed package for Impact Coarse Sea Salt.

Accredo Packaging flexo printed the package with highlighting its finely detailed graphics, strong taste appeal, impactful colorway including the use of silver ink for both brand impact — for printing the brandmark — and to guide shoppers’ eyes down the package — with a scaled back gradient that highlights the gray in the silver versus the metallic.

View the video to learn more about how Accredo Packaging achieved such detailed image reproduction and how the brand uses printed packaging to tell its product and sustainability stories.