On today's episode of POW!, we take a look at a brand that not only created an engaging label for its creative take on tomato sauce, but invested in custom label printing technology to provide a unique product experience for consumers. Otamot, which was founded by Andrew Suzuka, was born out of an idea he had to create a healthier pizza sauce for his daughter, which included plenty of additional vegetables, beyond just tomato. The creative label design features the ingredient list called out front and center, but Otamot has taken its packaging to new heights with the ability to custom print labels for consumers. If you've seen a package we should feature on POW!, contact Cory Francer at cfrancer@napco.com.