This week’s POW is a nutraceutical label that uses both holographic and foil materials to achieve a brilliant appearance for Vitamin Shoppe’s supplement TrueYou Balancing Act. Submitted to Packaging Impressions and flexo-printed by Nosco, the label showcases the power of outstanding printing and inspired material choices by a label and packaging converter. View the video to learn more about the efficacious label, precision printing, and clever material choices.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939.