On this week’s episode of POW! Package of the Week, we spotlight new labels for another iconic brand — Wesson Oil. Richardson International Limited, the new owner of the 123-year-old brand, rolled out the new look this year partly in response to Americans' revived love of cooking. View the video to learn more about the market research behind the packaging change, how the updated printed packaging celebrates Wesson’s history and seeks to inspire modern consumers.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939