Poo-Pourri is known for its humorous commercials with their lighthearted approach, but the brand wanted to take a different approach for its Poo-Pourri Black Pepper & Leather product line. This week’s episode of POW! Package of the Week looks at how the brand partnered with label converter Steinhauser to create a TLMI-award-winning shrink sleeve that delivers both a visual and tactile packaging experience that is decidedly upscale.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939