For this weeks’ episode of POW! Package of the Week, we take a look at the distinctive paperboard packaging for gourmet brand Bird Rock Coffee Roasters. The printed package reinforces the brand identity, with Kraft paper and bold use of spot color, and delivers a novel unpacking experience for the coffee consumer along with a strong presence on shelf.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939