In this week’s episode of POW! Package of the Week!, we look at the unabashedly masculine package for Unilever’s Axe Body Wash. Unilever uses the power of the digital printing to provide more agility in how it uses its supply of 100% recycled plastic bottles while retaining key brand assets and leveraging SmartLabel technology, which uses the synergistic relationship between print and digital to deliver a content-rich experience for shoppers.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939