On this episode of Package of the Week, Packaging Impressions looks at the printed box for the Instant Pot Vortex Mini Air Fryer. View the video to check out how Instant Brands used the power of printed packaging to attract shoppers’ attention on virtual and retail shelves by leaning hard into Instant Brand’s strongest brand attributes and leveraging a mix of photographic reproduction and iconography.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939