On this week's POW! Package of the Week, we check out another sweet package sent to us by The Hornell Brewing Company. View the video to learn how Hornell leverages printed packaging to deliver big brand benefits for a new product in an iconic beverage line.

If you’d like to have your printed labels or packaging considered for a future episode of POW! Package of the Week, please mail two samples of the assembled package (does not need to include product but should be assembled) along with details on how your package was printed and converted to:

Linda Casey, Packaging Impressions magazine
248 Saxony Loop
Summerville, SC 29486-6939

An email to lcasey@napco.com with the expected package delivery date would also be appreciated.
Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.