In this week’s episode of POW! Package of the Week, we look at the flat-bottom pouch for Whole Foods Market’s Gluten-Free Olive Oil Cake Baking Mix. The flexible packaging was shared by TC Transcontinental, which beautifully printed and converted the pouch. View the video to learn more about how the printed packaging adds aesthetic appeal at retail and the end-consumer’s home, pays homage to the regional flavors in the packaged product, and teases the indulgent culinary experience ahead.