This week’s POW! is a bold stand-up pouch with a luxuriously soft finish for gourmet food brand Callie’s Hot Little Biscuit. The matte finish evokes the soft, cake-like texture of the biscuit mix’s final product. The bold, bright colors bespoke the brand’s origins in sunny South Carolina, while whimsical illustrations serve as expressions of the brand personality.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939