As consumers become increasingly health-conscious, the beverage market has rapidly expanded, as numerous brands have sought ways to infuse healthy attributes into their drinks. For Poppi, the key to making a better-for-you beverage, is apple cider vinegar, an ingredient that has long been touted for its gut-health attributes. The brand, which initially launched as Mother, took on a full rebranding and redesign, embracing fun, illustrated artwork, and shifting from bottles to aluminum cans. If you've seen a package we should feature on POW!, contact Cory Francer at cfrancer@napco.com.