When a recognizable brand launches a new product, one of the most important questions it must answer is 'what will the packaging look like?' In the case of Brew, a new product from Ocean Spray that combines juice and coffee, that question was answered in the form of colorful and informative shrink sleeves. Unlike the traditional labels that are typically found in the juice aisle, these shrink sleeves provide top to bottom branding attributes, keeping the consumer informed about the new product, while differentiating the product on shelf. If you've seen an impressive package, be sure to contact Cory Francer at cfrancer@napco.com.