This week’s POW! Package of the Week looks at the new packaging for Nestle’s Carnation Breakfast Essentials ready-to-drink shake. The new, more sustainable packaging reflects Nestle’s social responsibility commitment on all its brands and more quickly communicates the product attributes to consumers but pushed the limits of the flexo printing process. View the video to learn how Nestle and its partner Chase Design Group ensured the new packaging’s success.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939