Package of the Week
Monster Takes Embellishment to the Extreme with Tactile Cans
Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer's hand when it's plucked from the shelf. In this episode of POW! we're..
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    Monster Takes Embellishment to the Extreme with Tactile Cans

    In packaging design, much of the emphasis centers on visual appearance. However, the way a package feels in a consumer's hand when it's plucked from the shelf can be just as important. That's why in this episode of POW! we're highlighting the tactile elements of these cans of Monster Energy. In addition to the vibrant colors and eye-catching metallics present in each can, raised tactile components enhance the connection between the brand and the extreme-sports enthusiasts it targets. If there's a label or package you've seen that takes its design to the extreme, be sure to let us know! Contact Sara Dunn at sdunn@napco.com.

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