On this week’s episode of POW! Package of the Week, we look at a shrink-sleeve label that used innovation to deliver an iconic look. The label, printed by Multi-Color Corporation, is for WD-40’s Bike Dry Chain Lube. View the video to learn how the printed label ensured brand continuity when the CPG moved to a new translucent rigid container while leveraging the synergistic combination to encourage repeat purchases of the packaged product.

If you’d like to have your printed packaging considered for a future episode of POW! Package of the Week!, please mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to:

Linda Casey, Packaging Impressions magazine
248 Saxony Loop
Summerville, SC 29486-6939

An email to lcasey@napco.com with the expected package delivery date would also be appreciated.
Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.