On POW! Package of the Week, we explore the intersection of mini-EVs, co-branding, and printed packaging. This is manifested in the printed paperboard carton for the first version of Hot Wheels’ remote-controlled Cybertruck. View the video to learn more about the mini-EV and how its packaging blends the very different visual brand identities of Hot Wheels and Cybertruck while being inclusive and descriptive.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939.