Package of the Week
La Colombe Taps Into Packaging Trends with Shrink Sleeved Cans
In this week's episode of POW! we're highlighting La Colombe's line of draft lattes in cans. La Colombe touts these beverages as "the world's first genuine caffé latte in a can," and has tapped into a variety of appealing packaging trends,..
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    La Colombe, a coffee brand with roots in Philadelphia and cafe locations in five cities across the United States, launched a line of canned products, which it touts as "the world's first genuine caffé latte in a can." In addition to expanding its brand presence by selling its draft lattes online and in brick-and-mortar retail locations, La Colombe has tapped into a variety of appealing packaging trends. The shrink sleeved cans feature a clean design that allows the brand to highlight key product attributes that immediately jump out to the consumer. And with the addition of color-coded toppers on each can making the draft latte easier to drink, this canned coffee beverage becomes a great option for the consumer on the go. Is there a package that stood out to you lately? Send POW! submissions to Cory Francer at cfrancer@napco.com.

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