This episode of POW! Package of the Week spotlight the elegantly printed packaging for KitKat Mini Moments Lotus Biscoff, created by Emirates Printing Press.

The printed pouch features contrasting matte and shiny finishes, playful typography, and a tantalizing image of the candy and cookie. The high-barrier metalized BOPP used for the flexible packaging enables the pouch to be recycled at more facilities than PVC-based packages.