In this episode of POW! Package of the Week, we look at the new printed packaging for The Bad Stuff tequila sent to us by Hector Garcia, founder and president of MBN Creative. Garcia's firm designed the upscale label and branding for The Bad Stuff tequila to spotlight the heritage and premium nature of the spirit inside. Previously, the packaging for The Bad Stuff tequila didn't reflect the quality of the tequila, which is meant for sipping versus shots.

View the video to learn more about the design and prototyping process for the labels and how manufacturing a short run of artisan labels made from agave fibers helped inform the final label design and printing process for commercial manufacturing.