This week on POW! Package of the Week, we look at the redesigned packaging for Irish Spring body wash. Chase Design Group redesigned the flexo-printed labels; Tin Horse led the bottles’ structural design; and both agencies worked in tandem with the Colgate-Palmolive Global Design Brand Group to create a sleek and modern look that is supported with a multi-channel campaign that includes a commercial debut on February 13, 2022, during the Super Bowl.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939