While its legal status may be controversial, it's hard to deny the rapid growth of the cannabis and CBD product segments. In today's episode of POW!, we take a look at a folding carton for cannabis brand Heady, which earned Precision Litho a Silver Award in the 2019 Gold Ink Awards. As we've covered the emergence of the cannabis market, we've learned that many brands are steering their packaging designs away from the stereotypical imagery associated with the drug, and are opting for more high-end designs. This folding carton is an excellent example of the latest trends in personal care packaging design, and features some very impressive printing, folding, and embellishments. Do you know of a brand that thinks outside the box with its packaging? Send POW! submissions to Cory Francer at cfrancer@napco.com.