This week's POW!, Package of the Week, comes from Gel, the brand design agency behind the indirect flexo printed tub and in-mold label for Pancho’s Hatch Chile Queso. View the video to learn more about the printing techniques used, the packaging converter responsible for production, the brand behind the product, and the transformative package design that restored the feelings of tradition, history, and belonging while creating a standout look that appeals to a larger market.