On today's episode of POW! we turn our attention to the media and entertainment packaging segment for a look at an award-winning vinyl record package. Spirit World Field Guide by hip-hop artist Aesop Rock recently received the "They Said it Couldn't Be Done" award in the 2020 Making Vinyl Packaging Awards. Record Label Rhymesayers Entertainment worked with A to Z Media to develop the packaging, which features impressive printing on the front and back covers and gatefold. Additionally, the UV printing directly on the record as opposed to a paper label, takes this album release to the next level. If there's a package you think we should feature on POW!, contact Cory Francer at cfrancer@napco.com.