In today's episode of POW!, we're taking a look at Others Coffee, a new Washington, D.C.-based company that has embraced corrugated packaging for its coffee. We first learned about the brand in a Q&A with Sprudge, an online publication dedicated to all things coffee. The brand's packaging stands out with its excellent color scheme and graphics, and how it utilizes every panel of the box to engage with the consumer. Craft and artisanal brands are on the rise across many market segments, and Others Coffee has done a great job utilizing its packaging to stand out in the coffee space. If you've seen a package we should feature on POW!, contact Cory Francer at cfrancer@napco.com.