As package printers and brand owners continue to explore the opportunities of digital printing, creatively connecting with consumers has become increasingly possible. In today's episode of Package of the Week, we're highlighting a corrugated skid wrap for Modelo Especial, produced by International Label & Printing Co. The entry, which earned first place in the Corrugated (Post/Direct Print): Digital category in the 2019 Packaging Impressions Excellence Awards, highlights a limited-edition giveaway that Modelo promoted over the summer. In addition to the excellent printing on display, this week's POW features a creative way to leverage the power of digital to connect with a target consumer base.

If you're interested in learning more about the opportunities digital printing provides, be sure to check out the Digital Packaging Summit, which will be held Nov. 11-13 in Ponte Vedra Beach, Fla.