In today's episode of POW!, we're checking out packaging from a market segment that may not have been on everyone's radar last year. Since the start of the COVID-19 pandemic, it became apparent that face masks would be an essential tool for consumers and first responders to protect themselves and others from the disease. Nufabrx, a company that specializes in pain relief performance wear, developed the Soliscia mask, which combines copper-infused fibers and shea butter moisturizer to provide a comfortable, high-performing mask. The brand connected with The Packaging Lab, which utilized its HP digital printing equipment and Karlville finishing solutions, providing fast speed to market, and a high-end pouch. If you've seen a package you would like to see featured on POW!, contact Cory Francer at cfrancer@napco.com.