One of the best ways for brands to engage with consumers is to develop a package that speaks directly to them with messaging that aligns with their values. Culina, a brand that specializes in dairy-free yogurt products, provides an exceptional example of this with its terracotta style yogurt cups designed to be repurposed for a second life. In addition to its eco-conscious ethos of packaging designed for reuse, Culina maximizes its packaging real estate with notes and recipes from its founder and CEO, as well as health facts about its dairy-free and probiotic rich product. With its sustainability attributes, and Instagram-ready packaging with a personal touch, Culina has created a truly POW-worthy package. If you've seen a package that stands out, contact Cory Francer at cfrancer@napco.com.