When assessing the viability of a package, sometimes what you don't see can be just as important as what you do see. Behind the stand-out graphics and sleek, glossy finish that adorns Miracle-Gro's Performance Organics all-purpose container mix, is an environmentally-friendly take on plastic packaging. For this flexible pouch, Miracle-Gro opted to use I'm Green plastic, a material developed by Brazilian petrochemical company, Braskem. I'm Green utilizes polyethylene derived from sugarcane, improving the recyclability of the package, while not sacrificing durability and printability. We're always on the lookout for innovative packaging! Send any POW! submissions to Cory Francer at cfrancer@napco.com.