In today's episode of POW!, we take a look at how store brands can compete with their big-name counterparts with innovative and creative packaging design. Archer Farms, a food and beverage brand found at Target, utilizes a variety of on-trend packaging elements in its coffee bags, including a matte black background, glossy imagery, and an eye-catching illustration that showcases the coffee's origins. Have you seen a package that stands out? Contact Cory Francer at cfrancer@napco.com.