Allbirds is shaking up the footwear industry with its sneakers made from sustainable materials. But with only a few brick-and-mortar retail locations, much of Allbirds' business comes via e-commerce, making it important for the brand to extend the consumer experience via its packaging. In this episode of POW!, Sara reveals how Allbirds combines its sustainable ethos with its engaging brand personality, making for an excellent unboxing experience worthy of posting to social media. If you've seen a package you'd like to see featured in POW! contact Sara Dunn at sdunn@napco.com.