When consumers commit to a paint color, they know they are making what will likely be a long-term decision for their home. So, when quality is of the utmost importance, a label that communicates the product's premium attributes can go a long way in engaging a consumer. Valspar has incorporated multiple premium elements into the labels for its Signature line of paints, including a metallic backdrop and tactile embossing. If you've seen a package or label that stands out to you, share it with us by contacting Cory Francer at cfrancer@napco.com.
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