When consumers wander down the toothpaste aisle, their gaze is usually met with a variety of packaging embellishments, in the form of foils, gloss varnishes, and embossing. However, Hello Products has bucked the traditional toothpaste trends by packaging its naturally derived fluoride toothpaste in a forest green and kraft brown carton, forgoing the usual flashy design. The carton uses recyclable paperboard and is printed with soy inks, while the plastic toothpaste tube makes clear that it is bpa-free and contains no phthalates. The packaging denotes the natural product inside and aligns well with the brand's overall message, making it a POW-worthy package. If you've seen a package that stands out, please contact Cory Francer at cfrancer@napco.com.