This week’s episode of POW! Package of the Week features the flexo-printed label for Vitamin Shoppe’s BodyTech Elite Altered Strength Preworkout powder. The label was shared by Nosco, which printed the label on seamless polyester stock. View the video to learn more about how the label printing and finishing choices worked with the rainbow holographic polyester film to deliver a strong shelf presence congruent with the fitness product’s brand identity.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939.