In this episode of POW! Package of the Week, we look at the label for Humphrey's Witch Hazel Skincare Organic Toner — Calm & Clarify with Lavender. View the video to learn more about the label, which was flexo-printed by Macaran, a NextGen Label Group Co., and how it delivers a distinctive look on shelf that effectively communicates the product’s benefits while keeping with the brand’s sophisticated persona.

If you’d like to have your printed packaging considered for a future episode of POW! Package of the Week, please mail two samples of the assembled package (does not need to include product but should be assembled) along with details on how your package was printed and converted to:

Linda Casey, Packaging Impressions magazine
248 Saxony Loop
Summerville, SC 29486-6939

An email to lcasey@napco.com with the expected package delivery date would also be appreciated.
Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.