On this week’s episode of POW! Package of the Week, we look at the colorful standup pouch for Procter & Gamble’s Tide Brights and Whites Boost with Oxi. Flexo printed by Accredo Packaging, part of the API Group of companies, using 100% wind-generated electrical power, the flexible packaging uses less material than a comparable rigid plastic bottle and offers a prismatic color blocking in the retail aisle due to the wide gamut printing used on the standup pouch’s front panel. View the video to learn more about the packaging and its eco impacts.