Campbell’s Soup Cans are one of the most iconic packages in American culture. They made their debut in 1898, and Andy Warhol’s famed “Campbell’s Soup Cans” series firmly rooted the red-and-white labels in art and pop culture. Proving that even the most iconic packaging can sometimes benefit from an update, Campbell’s worked with agency Turner Duckworth on a new label that preserves the label’s history but communicates quicker on shelf. View the video to learn more. 

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939