This week’s POW is the colorful, resealable pouch for Tiiga’s superfruit electrolyte drink mixes, which create functional beverages that deliver hydration and immune-supporting antioxidants for the whole body as well as gut health-promoting prebiotics. The standup pouches were submitted to Packaging Impressions by Nosco, which printed the impactful packaging on a HP Indigo press and finished the material with a matte poly laminate from Nobelus. View the video to learn more about the packaging and converting choices that help deliver a brand presence as distinctive as the product itself.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939