This week, we take a look at the playful packaging for Ha! The Heathlier Alternative Crunchers. The continuous film for the bags is printed on a HP Indigo 20000 using bold colors; the film is then converted offsite on a form/fill/seal line. Color was extremely important to the brand owner, Macro Snacks in Charlotte, North Carolina, which worked collaboratively with ePac to ensure the colors were perfect.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939