This episode of POW! Package of the Week showcases the innovative and sustainable printed packaging for Wholesome Regenerative Organic Certified Cane Sugar. Converted and flexo-printed by Accredo Packaging, the standup pouch exemplifies how packaging can contribute to holistic development of eco-efficient, manufactured products.

View the video to learn more about the package’s eco-credentials, including a special connection between the product inside and the bio-resin used to manufacture the pouch’s material; the converter’s proprietary extended gamut printing process that reduces printing waste; the use of renewable energy sources and smart recycling processes for the package manufacturing process; and how flexo-printing helped tell the product’s and packaging sustainability story on pack.

Please note: This episode breaks with our usual format for POW!  A discussion of the packaging’s and converter’s roles in the holistic product development starts this episode. We start the detailed overview of the packaging at 4:19.