With bold colors, playful illustrations, and strategic positioning of brand and product information on the printed packaging for its Berry Monkey Fruited Sour Tripel Ale, Victory Brewing Company shows that attention-grabbing packaging can help brands stand out on the shelf and attract new customers. Plus, by challenging its package printers to reproduce intricate details and vibrant colors requiring precise registration, Victory highlights its commitment to craftsmanship before the consumer takes even their first sip of beer.