On this week’s episode of POW! Package of the Week!, we look at the iconic, colorfully printed wrapper for the Cadbury Dairy Milk Fruit & Nut bar. View the video to learn more about the printed packaging, the iconic brand and product, and their histories.

If you’d like to have your printed packaging considered for a future episode of POW! Package of the Week!, please mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939. (Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.)