This week’s POW! is a 500-ml paperboard carton that delivers powerful shelf impact in aisle thanks to the printed packaging’s bold package design. The brand takes full advantage of the large printable area offered by the Tetra Prisma Aseptic cartons with a efficacious design with a strong color way. When the different wine varietals with their corresponding color ways are displayed on shelf today, they create a coercive billboarding effort that attracts new shoppers and helps Bota Box brand fans quickly locate their favorite products for purchase.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939