This week’s episode of POW! Package of the Week! looks at limited-edition packaging from Jones Soda Company created to celebrate 25 years of bringing a superior soda experience to consumers with innovative packaging and drinks made with high quality ingredients such as pure cane sugar. For this augmented reality label project, Jones Soda collaborated with Zoltar brand owner Characters Unlimited and its licensing agency, Firefly Brand Management. View the video to learn more about the printed packaging and the collaboration behind it.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939